Develop a Multi-Pool Empire.


Save Lives.

What is British Swim School?

Rent Pool Time

No Build Out Cost

Hire Instructors

Easy Scalability

British Swim School is a franchise dedicated to providing an opportunity for children to learn how to swim, no matter what age. Our classes have been proven to prevent child drownings by utilizing one-of-a-kind techniques taught by experienced instructors.

As a franchise owner, you never have to get wet or teach a lesson (unless you want to). We rent pools and find you water, so there are no costs for buildout, maintenance, or upkeep.

Hear From Our Franchise Owners

Our mantra, “Survival of the Littlest” not only applies to our program aimed at enabling the very young to survive a water accident. It reflects the growing number of British Swim School Franchise Owners many of whom began their journey as entrepreneurs with only limited investment capital, and who are now multi-unit successful business owners.

Find out more about how saving lives of little ones, can create better lives for business owners and how fast it’s possible to make a big difference !

Meet two owners below; Bonnie who’s been growing with us since 2011 , and one of our most recent, Robert, who only joined the family in 2017!

Bonnie AlcidFranchise Owner

Robert StapfFranchise Owner

Why British Swim School?

Programs for Infants

We have swim programs for children of all ages, ranging from infants to teens. The programs help infants learn to float on their backs, reducing drowning rates significantly.

Revolutionary Water Survival

We teach children how to survive in water. With revolutionary methods, British Swim School contributes to children surviving water.

Leader in “Learn to Swim” Programs

British Swim School is the best and most effective program in teaching young children how to swim. We are single-handedly reducing the amount of drownings per year.

Gentle and Fun

Fun for any age, British Swim School specializes in catering to the needs of each age group, making swimming a fun and enjoyable experience. 

British Swim School Founder

Rita GoldbergFounder

Over 37 years ago, former competitive swimmer Rita Goldberg began a personal quest to find purpose in her life after swimming. Little did she know that starting a small swim school in her basement would evolve into one of the most progressive, life-saving swim programs on the planet.

Click the video to hear her story.

“National gym chains are now approaching us and asking for us to consider using their pools. It makes scaling this business much easier.”

-Antony White, Franchise Owner

Meet a Few of Our Owners 

Antony White

Antony previously worked with Rita, managing British Swim School Corporate’s head office. After experiencing the joy of helping teach children to swim, and also seeing first-hand the success that the Franchise Owners were having with their British Swim School businesses, Antony decided that he too wanted to dive-in as an Owner. Antony’s application was approved, as his references from his former employer were apparently outstanding!

Becky Grindle

Becky is currently the VP of Sales for IBM Storage Devices. Becky wanted to keep her “day-job”, so she sought out a flexible business model, as well as something scalable. To that end, she was able to open five pools last year, when her business plan only aimed for two. Her British Swim School continues to flourish, as does her career at IBM. But, what takes the cake, above all of this, is the enjoyment she gets by walking into one of her pools and seeing the smiles of the kids faces as they learn to love the water!

Cassie Prochilo

Cassie had worked at a number of Swim Schools as an Instructor, prior to becoming a Franchise Owner. When she first experienced British Swim School, she quickly realized that the program and teaching methods Rita developed over decades were far superior to anything she had seen before. The challenge, so she thought, was that a Swim School franchise requires anywhere from $500,000 – $1,000,000 liquid capital to launch. Of course, she was delighted to be mistaken!

“What I like most about the opportunity to become an owner and own a location is the opportunity to grow. You can take a small model and grow it into something extreme, something you only dream about.”

-Cassie Prochilo, Franchise Owner