The Industry

Swim Instruction: $5 Billion Industry

Business on a Mission


British Swim School is more than a business and a profitable bottom line. British Swim School is a business on a mission.

It is an opportunity to develop your entrepreneurial skills and be successful, all while working toward a great cause in your community. Water survival through a successful business model is a process we’ve been developing for over 40 years.

Through its innovative business model of renting pool time as opposed to costly build out of facilities, you can easily scale up your business from one to multiple pools. This will not only increase your profit chances exponentially but more than anything, you’ll be saving more lives!

Your Opportunity

Prevent Drowning

British Swim School concentrates on starting children in swimming programs at a young age, arming with the skills to not only survive a water accident, but the foundations needed to enjoy the water for life. Drowning is the leading cause of death among young children four and younger. We aim to take preventative measures and lessen child drownings every year.

The Model

For the first 12 months, we usually require all franchise owners to be owner-operator. It takes this amount of time to really understand the business and build the appropriate team. After 12 months, many of the franchise owners become semi-absentee, if they have a Manager run the teams at each location.


Beginning with 1-2 office staff and 2-3 instructors, this business model allows for a lot of room for growth. Your staff will start small, but it will grow as your business scales into new and/or more locations. The very low overhead allows for franchisees to break even very quickly. This, coupled with the consistent strong financial performance of British Swim School, guarantees success and consistent growth.

Why All Kids Must Learn to Swim

10 People

The amount of people that drown every day in the U.S.

(Source: CDC)

1 in 5

The amount of fatal drowning victims that are children younger than 14

(Source: CDC)

5 Minutes

The average amount of time since a child was last seen before drowning

(Source: Present P. Child Drowning study)


The percentage that participation in formal swimming lessons can reduce the risk of drowning among young children.

(Source: Pediatrics & Adolescent Medicine 2009)

1 Year Old

The age that the American Academy of Pediatrics supports beginning swimming lessons

(Source: CDC)


Percentage that a child will learn how to swim, if a parent does not know how to swim

(Source: National research study by the USA Swimming Foundation and the University of Memphis)

“What I like most about the opportunity to become an owner and own a location is the opportunity to grow. You can take a small model and grow it into something extreme, something you only dream about.”

-Cassie Prochilo, Franchise Owner