Survival of the Littlest

Start small. Blossom into a multi-pool empire.

$92,200 – $289,500

Initial Investment

You Don’t Need $1 Million To Open A Swim School. 

At British Swim School, our Owners start with a relatively small amount of liquid capital to open their first locations. We contract with pools in Fitness Centers, Schools, Hotels, Sports Clubs and many more types of locations, bringing revenue to the host for an under-utilized loss leader facility. We have the Perfect win/win situation! 

We Don’t Go Overboard With Overhead. 

At British Swim School, our Owners don’t have to deal with exorbitant ongoing costs. The cost of water, pool repairs and daily maintenance, energy and all the other costs associated with owning a commercial pool are covered by the host. We’ve figured out how to sink costs to the bottom of the ocean!  

BSS-SocialMediaIcon-LG  Unit Economics 

(in USD)

Annual Swim Lesson Revenue

Swimming Pool Usage Fees

Instructor Compensation

Total Gross Profit


Freedom To Grow As Big As You Want. 

Our Franchise Owners are awarded a demographic area of their choice in which there are over twenty thousand children in a medium to high-income bracket. Within those parameters they are encouraged to open as many locations as they can find. Our top Franchise Owner has 7 locations within one territory, and is teaching over 900 lessons per week year round. 

“When you apply to become a franchisee for our swim schools, we do not have a buildout program…so we’ve formulated our franchise around using other people’s water.”

-Rita Goldberg, Founder

Our Process


Find out if British Swim School is a good match for you by filling out our qualification form.

Application Review

After we decide you’re qualified, a review of your submitted application will take place.

Program Review

We will provide an in-depth review of the British Swim School program for you.

FDD Review

You will have the opportunity to closely review our Franchise Disclosure Document.

Franchise Validation

We check everything and make sure a franchise can be awarded.

Discovery Day

Fly out to the British Swim School headquarters, meet the founder, and get hands-on training.

Franchise Awarded

Congratulations! You now own a British Swim School!

“National gym chains are now approaching us and asking for us to consider using their pools. It makes scaling this business much easier.”

-Antony White, Franchise Owner


Fill out the form for additional information.