We Are Here To Support You

We here at British Swim School headquarters know that a franchise cannot be sustained without support. That being said, we make it our mission to provide anything and everything that a franchise owner needs. We provide in-depth training as well as ongoing support once your British Swim School is up and running. We want you to succeed.
On-Going Support

Our franchise owners will validate that the support is comprehensive, consistent, and a focus for the entire organization. Ongoing support is based upon each and every franchise owner’s specific needs.


Training will consist of 10 days at our corporate headquarters in Virginia Beach including training for both the business management and marketing side, as well as aquatics training.

Field Support

The support team is always available to you by phone or email. They will also schedule frequent site visits with each franchise owner so you can receive the best support possible!

Annual Meetings

We host annual meetings so the whole British Swim School family can come together and learn! Don’t worry, we throw some fun in there too. And most importantly, you’ll be able to visit and collaborate with your fellow franchise owners.

“What I like best about the business model is [the] small initial investment. [It’s] a very low risk to get started, versus going out and spending a million dollars to build a pool.”

-Becky Grindle, Franchise Owner

Our Support Team

Rita Goldberg

As our Founder and Visionary, Rita is very involved on a daily basis overseeing our corporate team and making sure we retain our high standards in our programs. As the face of the British Swim School brand, Rita is constantly interacting with the Media promoting our brand and water safety.

Mike Conlon

As Chief Operations Officer, Mike oversees the day-to-day operations driving the corporate support team in support and training of our system. Mike also leads the process for building new territories and developing national relationships that would benefit our franchisees.

Steven Waterhouse

Leading our efforts in Canada and internationally as Chief Executive Officer of our international division well as overseeing our continuing push to add technology systems and processes to keep our system on the leading edge.

Susan Berger

As Director of Training, Susan is in charge of the onboarding process of our new franchisees and takes the lead in the initial training programs and develops training programs for our franchisees to implement in their businesses.

Lua Missaghi

Lua is our training specialist and expert in our POS systems and our internal CRM systems and offers training and support for those programs as well as acts in a support role for operational questions and reporting requirements.

The Marketing Team

Our Marketing Team develops our marketing strategies from a broad based long-term perspective and ensures our brand requirements are met and our franchisees are well supported for their specific marketing requests.

Paul Anderson

Our lead Franchise Business Consultant, Paul’s role is to coach, train, direct and support our franchisees through their first year of operations and to monitor their progress and make sure compliance is a top priority.


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