Why British Swim School?

Our mantra, “Survival of the Littlest” not only applies to our program aimed at enabling the very young to survive a water accident. It reflects the growing number of British Swim School Franchise Owners who began their journey as entrepreneurs with limited investment capital, who now are all now multi-unit successful business owners.

Find out more about how saving the lives of little ones, can create better lives for business owners.

No Buildout Costs

British Swim School has created a model that allows you to skip over the enormous amount of stress and disappointment that is inherent in commercial pool construction, by utilizing the plethora of “empty” pools across the country. At British Swim School, you don’t need to sell the crown jewels to be able to afford to open a business.

We Help You Find Multiple Pools

Our Franchise Owners enjoy a real estate program that helps determine the best possible locations available in their territories. Our Corporate Team will help each new owner gain access to these locations. And now, with partnerships with national fitness chains, many of the locations come to us!

Making a Living Saving Lives!

Sure, it’s great to have a business with a bottom line that’s longer than the English Channel, but that’s not the only reason we exist. British Swim School Owners are passionate about combatting child drowning, and love the fact that their business truly helps make a difference!

Survival of The Littlest

The common perception is that to create million dollar franchise businesses, you need a huge chunk of capital to make it happen. Not so at British Swim School. Our model allows entrepreneurs with limited capital, or who don’t want a 6 or 7 figure investment risk hanging over their shoulders, to launch their swim school and move quickly towards success. We look out for the little guys! 

We Are Unique

We strive to make swimming an educational and enjoyable experience for every child. Using revolutionary teaching methods, we aim to give every child a chance to learn the skill of swimming.

Warm Pools

Unlike many other programs that teach children to swim, British Swim School finds and rents pools that are specifically catered to the needs of the children. We make sure the pools are warm and a comfortable environment in which a child can learn to swim.

Gentle Instruction

Our instructors are chosen with great care and consideration. Each instructor is experienced, passionate, and genuinely cares about the child with which they are working. They have a love of swimming and teaching and are driven to make learning to swim an enjoyable experience.

Revolutionary Techniques

British Swim School is the leader in “Learn to swim” programs. It was revolutionary in developing a survival program that enables the very young to survive an accident in water. It’s gentle fun program makes it the nations leader and preferred choice for all parents.

Types of Classes We Offer

We offer a variety of classes for children and adults of all ages and skill levels. Beginning at just three months, we teach children all of the essentials of swimming, starting with how to float on their backs and eventually moving on to swimming each of the four strokes. Many of our classes are based on skill level, and once the child’s skill level exceeds that of any of the classes, they are welcome to join our superstar swim team, The Barracudas.

3 months – 35 months with parent


3 months – 35 months with parent


18 – 36 months


3+ years


18 months – 3 years old


Introductory to Intermediate Swimming Skills


Intermediate to Advanced Swimming Skills


Swim Team Superstars

You Don’t Need $1 Million To Open A Swim School. 

At British Swim School, our Owners start with a relatively small amount of liquid capital to open their first locations. We contract with pools in Fitness Centers, Schools, Hotels, Sports Clubs and many more types of locations, bringing revenue to the host for an under-utilized loss leader facility. We have the Perfect win/win situation! 

We Don’t Go Overboard With Overhead. 

At British Swim School, our Owners don’t have to deal with exorbitant ongoing costs. The cost of water, pool repairs and daily maintenance, energy and all the other costs associated with owning a commercial pool are covered by the host. We’ve figured out how to sink costs to the bottom of the ocean!  

“What I like best about the business model is the small initial investment. It’s a very low risk to get started, versus going out and spending a million dollars to build a pool.”

-Becky Grindle, Franchise Owner