Getting Your Name Out There

Marketing is a very important aspect of opening a new British Swim School franchise. The community has to know that your new, amazing opportunity for the children exists. We will help you market your business and take the first steps towards making yourself known in your neighborhood.


National Ad Fund is 2% of gross sales. This includes electronic media, national website, direct mail drops, print-ads, loyalty program, etc.

Local Marketing

Local marketing is also 2% of gross sales. This is used at the Franchise Owners discretion with input and support from corporate as requested.

Public Relations

Maintaining a positive image in the eyes of your local community is integral to running a successful British Swim School. Boost your reputation through public relations, and customers will flock.

Direct Mail

Sending out direct mail campaigns is a great way to let the community know about your British Swim School. Sending promotional items directly to private residences is very effective in drawing in traffic.

Social Media

Making your web presence known is an essential part of marketing. Announcing events, deals, and making the community aware of your British Swim School through social media is an important step towards your success.

Local Events

Participating in local events within your community is incredibly important for getting your British Swim School’s name out in the open. Showing people you care about their local happenings, will attract them to your business.


Blogging is an excellent way to get wonderful reviews posted about your British Swim School online for free. We offer free classes for parents who have popular blogs if they agree to review the classes in which they participate.

Hear It From Our Franchise Owners

Bonnie AlcidFranchise Owner

Bonnie is one of our top performing franchise owners. Since opening her very own British Swim School, she has had two children, both of whom have been given lessons from British Swim School. She loves that she owns a business that can save the lives of children while also helping them learn a life skill.


Click the video to hear her story.


Fill out the form for additional information.