Call it what you like, but U.S. health and fitness brands are expanding abroad by leaps and bounds.
British Swim School Comes to Canada:
Ottawa, that is, where the company opened a new pool in March and held a grand opening on April 20. The new location will be run by first-time franchisee Anita Mushitsi, who joined the brand after working for the government of Canada for the past 18 years, primarily managing communications for major policy announcements. Despite its name, the company, founded in 1981, is based in Ft. Lauderdale, Florida, operates nearly 200 schools in 21 states and is developing an international presence with locations in Turkey and Canada.