Our Story

The History of British Swim School

For almost 40 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. Former CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. In April 2019, multi-brand franchising organization, Buzz Franchise Brands, became the majority owner of British Swim School but our mission has never changed. Following the mantra, ‘Survival of the Littlest’, we are dedicated to teaching water survival skills.

British Swim School is headquartered in Virginia Beach, VA and is a franchise organization currently operating over 200 schools across the U.S. and Canada. There are tremendous franchise opportunities available located nationwide!

Dubbed as the fastest growing swim school franchise in the US, we hold nearly 17,000 swimming lessons per week nationally and conducted over 600,000 swimming lessons in 2019. We offer swimming lessons for babies, children, and adults.


British Swim School was recently ranked 87 in the Entrepreneur Franchise 500 in 2018, as well as hot Franchises for 2020. British Swim School was also deemed #14 on the Top 100 Franchises under $150K by the Entrepreneur Franchise 500 and included in the Franchise Dictionary’s Top 100 Game Changers. British Swim School aligns itself with the Hope Floats Foundation, which shares its mission to protect every life from drowning through swim lessons and water safety awareness. 

Founded in 2012, Buzz Franchise Brands is focused on building companies that get people talking. The organization’s first brand, Mosquito Joe, was sold to Neighborly in late 2018 after growing to almost 300 locations. Buzz Franchise Brands currently operates pool cleaning and maintenance company, Pool Scouts and residential cleaning company, Home Clean Heroes. British Swim School is the third brand to make up Buzz Franchise Brands’ family of franchise brands.