May is National Water Safety Month. Celebrate with British Swim School!

On average, 3,533 people die as a result of drowning each year and most of those deaths are children under the age of four in backyard swimming pools. The best way to prevent drownings is to learn not only swim skills but to develop survival skills. With May serving as National Water Safety Month, British Swim School, the pioneer of a non-traditional infant water safety program that provides gentle and fun teaching methods, is encouraging parents to not be fearful of the water but instead equip children with the skills to safely enjoy water playtime.

“We cannot stress enough the importance of parental supervision when children are around the water,” said Rita Goldberg, founder and CEO of British Swim School. “All too common is the story of one parent thinking that the other had eyes on the child. Our mission is not only to provide quality and innovative water survival skills to children nationwide but also to teach parents and family members to be responsible water watchers.”

At British Swim School, each child, regardless of age, is placed in their correct skill level and will have certainly achievable objectives that must be reached before moving onto the next. The children learn survival skills first and only when those skills are completely mastered do they begin learning the swim strokes.

“We focus on survival skills before anything else because, in the end, that’s what truly counts,” Goldberg continued. “We make the lessons enjoyable for the children but still keep the focus on skills that could save their life in the event of an emergency.”

In response to the growing demand for water safety incentives, British Swim School launched a strong system-wide initiative in 2015 that focuses on instilling responsibility around the water. When a parent, child or family member is holding a Water Watchers badge, it is their duty to be diligently surveilling the pool. The pass not only gives children a sense of accountability, but it ensures that someone has their eye on the water at all times.

British Swim School is the first and largest concept of its kind to have created a unique water safety program with teaching methods that serve as a trademark for the brand alone. Instructors are dedicated to teaching water safety techniques in a gentle, fun, but highly successful way. The franchise operates lessons out of multiple national fitness chains and hotel pools year round and, based on the premise that children progress at different rates, does not run on “set courses” but rather on the level that best matches their comfort and ability in the water.

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